十年

十年前我们在台湾屏东开设了第一间饮品铺子,一路走来我们不断的研发新品,却容易迷失最重要的东西,在追逐更多所谓别人的喜欢时,讨好了别人,却丢失了自己。其实在不断的增加很多“不需要”时,都不如把一份“奶茶”做到极致,这才是我们自己。

极致

当想要把一件事情做到极致,拼的就不是技术,而是精神。如果一直沉静在固有思维里没有突破,那就带着产品走出去。

When you want to do something to the utmost, it's not technology, but spirit. If there is no breakthrough in the inherent thinking, go out with the product.

匠心

日本匠人,有着超乎寻常的艺术追求,对每一件作品力求尽善尽美,匠人精神,已经融入他们的血液。而JOE'S TEA 决定延续这种匠人情怀,到每一杯饮品当中去。

Japanese craftsmen, with extraordinary artistic pursuit, strive to perfect every work, craftsman spirit, has been integrated into their blood. JOE'S TEA decided to continue the craftsman's sentiment and go to every drink.